In the wide variety of marketing options available to businesses today, promotional products are one of the most cost effective. Many companies however, do not fully realize the full potential of promotional products to market services, promote new products or events and improve employee safety and moral.

A useful, industry-related tool, promotional products can be sent or given directly to potential customers for a relatively small amount.

How much is the exposure worth to an advertiser? Well, this product can pack quite a punch when you realize that a customer may look at a watch imprinted with your logo 20 to 30 times a day, or a baseball cap may be worn every weekend for several years, exposing your company to the wearer, as well as every other person he/she sees whilst wearing it. Now that's cost effective.

US Promotional products Survey

(The counselor, April 2004)

55% of corporate buyers purchase promotional products at least 5 times per year.

95% said that promotional products improve their company's image with customers and the community.

83% conclude promotional products have increased their sales.

94% agree that promotional products increased the effectiveness of direct mail campaigns.

84.2% purchase promotional products to improve employee relations.

90% of buyers said they purchase promotional products through an Advertising agency or promotional products distributor.